Founder's Note

Bye Bye to Applications. Hello to New Team Members

After many years in HR and closely following technology's evolution, one thing is clear: the current recruitment process is broken. Today I'm sharing where we're going — and who's joining the journey.

Silje Sundal

Silje Sundal

April 27, 20264 min read
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The Problem: Recruitment as We Know It Simply Isn't Working

It's demanding, frustrating, and inefficient for everyone involved.

Companies and HR teams are drowned in a high volume of applications, stuck in rigid, time-consuming processes that often yield poor results. Job seekers are frustrated by the black hole of applications, feeling that their true value and potential are lost beneath the weight of an outdated CV and cover letter.

Technology promises to simplify things, yet too often, it just adds complexity. We've reached a point where technology often filters out potential, rather than helping to bring the best talent in.

The Mission: Flipping the Script

At ByeByeApply, we're challenging the status quo. We believe the real opportunity lies in using technology to strengthen the connection between people and work. Our goal is to reimagine the path from talent to opportunity.

We are turning recruitment upside down with one clear goal:

No application. No CV. No job portal.

Only preferences matched against companies' needs.

This shift is fundamental. We move the focus from a person's history and background (as presented in a CV) to their true value, passion, and what drives them. We are building a smarter path between talent and the companies that need them, helping great people and great companies skip the application pile.

The People Joining the Journey

We are excited to share that Gry Brandsnes has joined the ByeByeApply team as a partner, and Jostein Haugstad as advisor. They bring a wealth of experience from HR, recruiting, consulting, and building companies, and share our passion for modernizing how talent and companies connect.

Our combined mission is to ensure that technology and AI support a single, clear goal: helping companies find the best-fit talent to join their team. We don't want to use AI to filter out, screen, and exclude people; we want to use it to find those who are the best match for the role and the company culture.

How It Works: Matching Passion to Purpose

Our platform focuses on matching based on “job to be done” and the specific preferences and drivers of both the individual and the company. By focusing on what truly motivates a person and what a company truly needs, we create connections that are precise and generate real value for both parties.

We're passionate about changing how talent and companies find each other, bringing them together — beyond the traditional job application.

If this vision resonates with you, we encourage you to take a look at the solution and create your profile.

We are currently live in Norway. These are early days, but we have a big vision for the future of work.

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