Rekruttering snudd på hodet.

🇳🇴 NorskFremtidens arbeid

Bot og ingen bedring — AI har gjort jobbsøking verre

Silje Sundal

6. mai 2026•4 min lesetid

Bot og ingen bedring.

Her snakker vi om bot, ikke bot. Botter har tatt over store deler av jobbsøking og rekruttering uten at det har blitt bedre. For noen.

Bye Bye to Applications — the mission and the team behind ByeByeApply

Bye Bye to Applications. Hello to New Team Members

Silje Sundal

27. apr. 2026•4 min read

After many years in HR and closely following technology's evolution, one thing is clear: the current recruitment process is broken. Here's the mission, how matching works, and who's joining the journey.

10. apr. 2026•7 min lesetid

Hvordan arbeidsprofilen din fungerer — metoden bak ByeByeApply

🇳🇴 NorskTalentprofil

Silje Sundal

Hvordan arbeidsprofilen din fungerer — metoden bak

Det er ikke en personlighetstest. Det er korte arbeidssituasjoner basert på 85 år med forskning på hva som faktisk forutsier jobbprestasjon. Her er hele metoden — åpent og uten skjulte algoritmer.

From title to skill to work — the evolution of talent discovery

From Title to Skill to Work: How We Discover Talent Has Always Been Wrong

Silje Sundal

8. apr. 2026•12 min read

The gold watch is a relic. Not just as a reward — as a metaphor for how we thought careers worked. We used titles. Then skills. Both inflated. What comes next is work-based matching.

25. mars 2026•5 min lesetid

Sjekk stillingsbeskrivelse — forstå hva jobben egentlig innebærer

🇳🇴 NorskVerktøy

Silje Sundal

Hva krever egentlig denne stillingen? Sjekk enhver stillingsannonse

En «Senior Product Manager» i ett selskap bruker 80% av dagen i Jira. I et annet betyr samme tittel å sette produktstrategi for de neste tre årene. Verktøyet leser annonsen og forteller deg hva jobben faktisk innebærer.

11. mars 2026•6 min lesetid

Din arbeidsarkitektur — arbeidsmønster avledet fra profiltekst, ikke personlighetstest

🇳🇴 NorskTalentprofil

Silje Sundal

Din arbeidsarkitektur — hva det er, og hva det ikke er

Noen brukere tror det er en personlighetstest. Det er det ikke. Her er en presis forklaring av hva ByeByeApply faktisk leser fra profilen din — og hvorfor det treffer bedre enn titler og CV.

What Does This Job Actually Involve? Check Any Job Listing

Check job description — understand what any role actually involves

Verktøy

Silje Sundal

10. mars 2026•5 min read

A 'Senior Product Manager' at one company spends 80% of their time in Jira. At another, the same title means setting strategy for the next three years. The tool above reads any job posting and tells you what the role actually involves.

9. mars 2026•6 min lesetid

Hvordan skrive åpen søknad — 6-stegs guide

🇳🇴 NorskKarrierestrategi

Silje Sundal

Hvordan skrive åpen søknad — 6 steg som gir svar

De fleste åpne søknader ser like ut. De starter med «Jeg skriver til dere fordi jeg er svært interessert i å jobbe hos dere» og avsluttes med «Jeg håper å høre fra dere snart.» Den havner i søppelkassen. En åpen søknad som faktisk gir svar er noe helt annet.

Unbiased hiring — no name, no age, no photo

Unbiased Hiring: What It Actually Takes

Silje Sundal

9. mars 2026•7 min read

A typical CV lands in a hiring manager's inbox. Within seconds — before reading a single sentence about the person's actual work — the brain has already processed: name, photo, university, current company, graduation year. Each of those signals can activate a bias.

Why Hiring by Job Title Is Failing You

Silje Sundal

9. mars 2026•6 min read

The job title is a fiction we've agreed to pretend is real. It's an internal label that reflects company structure, seniority politics, and historical accidents — not the actual work someone does. And yet the entire recruitment industry is built on top of it.

The runner-up problem — your second-best hire is already somewhere

The Runner-Up Problem: Your Second-Best Hire Is Already Somewhere

Silje Sundal

9. mars 2026•5 min read

You ran a hiring process. At the end, you had two candidates who were genuinely excellent. You chose one. The other person got a polite rejection email. Three months later, a new role opened up. You started the whole process again. From scratch.

Stop tracking applications, start tracking relationships

Stop Tracking Applications. Start Tracking Relationships.

Silje Sundal

26. jan. 2026•8 min read

We've been measuring the wrong things. Applications sent is a lagging indicator — you can't control who responds. But coffees scheduled, messages sent, events attended? Those are leading indicators you CAN control.

26. jan. 2026•5 min lesetid

Åpen søknad mal - Gratis mal for jobbsøknad i Norge

🇳🇴 NorskVerktøy

Silje Sundal

Åpen Søknad Mal — Gratis mal for åpen søknad i Norge

Du har funnet en bedrift du virkelig vil jobbe for. Problemet? De har ingen utlyste stillinger. Det betyr ikke at døren er lukket — det betyr bare at du må banke på selv.

20. jan. 2026•7 min lesetid

Det skjulte arbeidsmarkedet - 70% av jobber blir aldri utlyst

🇳🇴 NorskKarrierestrategi

Silje Sundal

70% av alle stillinger blir aldri utlyst — Slik finner du dem

Det skjulte arbeidsmarkedet er reelt — og det er her de beste mulighetene ofte ligger. Lær hvordan du kan ta kontakt med bedrifter direkte og komme foran køen.

Professional making proactive outreach - sales approach to talent acquisition

The Corporate Playbook: A Guide to Proactive Talent Acquisition

Silje Sundal

12. jan. 2026•7 min read

When someone contacts your company directly—without a job posting—what happens? That person did their homework. They're exactly the kind of motivated candidate you want. Here's how to embrace proactive hiring.

Ikigai diagram - Finding purpose in work

Finding Your Ikigai: The Japanese Secret to Work That Actually Matters

Silje Sundal

7. jan. 2026•4 min read

There's a Japanese concept called Ikigai — your 'reason for being.' It's the sweet spot where what you love, what you're good at, what the world needs, and what you can be paid for all overlap. Finding it isn't about perfection — it's about direction.

Sales approach to job search - Stop waiting for RFPs

Imagine If You Could Only Sell to Those Who Issued an RFP. That's What Applying Only to Open Roles Is.

Silje Sundal

28. nov. 2025•6 min read

What if salespeople could only pitch to companies that had already announced they were buying? No prospecting. No relationship building. Just waiting. Sounds absurd, right? Yet this is exactly how most of us approach job search.

70% of jobs are never posted publicly - Hidden job market opportunities

70% of Jobs Are Never Posted Publicly — Access the Hidden Job Market

Silje Sundal

22. okt. 2025•7 min read

The numbers are staggering: 70% of jobs are never publicly posted. But here's the exciting part — this is a massive opportunity. While others compete for posted roles, you can access this untapped market through direct outreach.

1,247 visninger

Innovation in AI: Are We Building Better, or Just Adding Layers to Broken Systems?

Silje Sundal

22. okt. 2025•6 min read

AI is revolutionizing recruitment, but are we solving the right problems? Or are we just making broken systems more efficient at being broken?

892 visninger

Beyond job titles - Focus on skills and problems

Beyond Roles and Titles: Matching on What Really Matters

Silje Sundal

22. okt. 2025•6 min read

A 'Product Manager' at one company does completely different work than a 'Product Manager' at another. Yet we're still matching people to jobs based on these arbitrary labels.

654 visninger

Job Search is Broken: Here's How We're Fixing It

Silje Sundal

15. okt. 2025•5 min read

Sending hundreds of applications. Hearing nothing back. Getting ghosted after interviews. The job search process is fundamentally broken, and it's not your fault.

Les mer om Mangfoldsløftet

1,056 visninger

Mangfold & Inkludering

Selskaper som støtter
Mangfoldsløftet

Vi fremhever selskaper som har signert ODA-Nettverks Mangfoldsløftet — en forpliktelse til å være synlige ambassadører for mangfold og inkludering i teknologi og næringsliv.

Et av våre viktigste mål med ByeByeApply er å redusere bias i ansettelser ved å la talenter posisjonere seg fritt og koble seg med selskaper som verdsetter ulike perspektiver.

Når du ser

merket på et selskapskort, vet du at selskapet har forpliktet seg offentlig til å skape en inkluderende arbeidsplass der alle kan trives.

Hvorfor det betyr noe

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Synlig forpliktelse til mangfold fra toppledelsen
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Målbare mål for representasjon og inkludering
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Ansvarliggjøring gjennom offentlig løfte og løpende rapportering

Vi anbefaler

Viktig lesning

Vi selger ikke bare et produkt — vi løser et reelt problem. Disse artiklene, forskningsstudiene og podkastene formet vår forståelse og kan hjelpe deg også.

HR Technology

Recruiters Are Drowning, and AI Isn't Saving Them Yet

HCA Magazine

Despite a wave of AI recruitment tools, hiring teams are still overwhelmed. Volume is up, quality is down, and the tools built to help are adding complexity rather than solving the core problem.

Hvorfor det betyr noe:

Recruiters are caught between rising candidate volume and the false promise of AI as a quick fix — a symptom of the same broken process, not a solution to it.

Gartner Research

AI in Hiring: The Growing Trust Gap Between Employers and Job Candidates

UNLEASH / Gartner

Only 26% of candidates trust AI to evaluate them fairly. This OpEd explores the dual challenge of AI-driven recruitment and candidate fraud, and how transparency is key to closing the trust gap.

Hvorfor det betyr noe:

AI has already transformed recruitment in profound ways, but this transformation comes with new responsibilities. By 2028, one in four candidate profiles could be fake.

Survey Data

Gartner Survey: Just 26% of Job Applicants Trust AI Will Fairly Evaluate Them

Gartner

Comprehensive survey revealing the trust crisis in AI-powered hiring. Candidates are skeptical of algorithmic fairness while simultaneously using AI to enhance their applications.

Hvorfor det betyr noe:

The widespread adoption of AI in recruitment has exposed a deep and widening trust gap between employers and job candidates, threatening the delicate balance of the recruitment ecosystem.

Talent Research

Retaining Talent Through Transformation

Universum Global

E-book exploring how companies can retain top talent during periods of organizational change. Focuses on the importance of cultural alignment and employee experience.

Hvorfor det betyr noe:

Understanding what drives talent retention is crucial for building sustainable organizations. Cultural fit and growth opportunities are more important than ever.

Tech Industry

The Trust Gap in Tech Hiring: Dice 2025 Report

TechRepublic

Analysis of the growing disconnect between tech employers and candidates. Explores how transparency and authentic communication can bridge the gap in technical recruitment.

Hvorfor det betyr noe:

The tech industry faces unique challenges in building trust during hiring. Candidates demand clarity on role expectations, team culture, and career growth.

Podcast

Oppdatert: Jobbsøking i AI-tidsalderen

NRK Radio (Norwegian)

Norwegian podcast discussing job searching in the age of AI. Explores how technology is changing the way we find work and what it means for job seekers in Norway.

Hvorfor det betyr noe:

En samtale om hvordan kunstig intelligens endrer jobbsøkerprosessen og hva det betyr for norske arbeidssøkere.

Personal Brand

Personal Branding For Introverts: The New Career Currency

Forbes

Personal branding isn't about self-promotion or chasing followers — it's the intentional act of defining and sharing what you stand for. Based on Goldie Chan's new book, this article shows how quiet voices carry power when rooted in truth.

Hvorfor det betyr noe:

In today's market, personal branding is your credibility, visibility, and insurance against being invisible. A Harris Poll found 70% of employers screen candidates' social media profiles.