Hiring turned upside down.

Check job description — understand what any role actually involves

Silje Sundal

Mar 10, 2026•5 min read

What Does This Job Actually Involve? Check Any Job Listing

A 'Senior Product Manager' at one company spends 80% of their time in Jira. At another, the same title means setting strategy for the next three years. The tool above reads any job posting and tells you what the role actually involves.

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Stop tracking applications, start tracking relationships

Career strategy

Silje Sundal

Jan 26, 2026•8 min read

Stop Tracking Applications. Start Tracking Relationships.

We've been measuring the wrong things. Applications sent is a lagging indicator — you can't control who responds. But coffees scheduled, messages sent, events attended? Those are leading indicators you CAN control.

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Unbiased hiring — no name, no age, no photo

For companies

Silje Sundal

Mar 9, 2026•7 min read

Unbiased Hiring: What It Actually Takes

A typical CV lands in a hiring manager's inbox. Within seconds — before reading a single sentence about the person's actual work — the brain has already processed: name, photo, university, current company, graduation year. Each of those signals can activate a bias.

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For companies

Silje Sundal

Mar 9, 2026•6 min read

Why Hiring by Job Title Is Failing You

The job title is a fiction we've agreed to pretend is real. It's an internal label that reflects company structure, seniority politics, and historical accidents — not the actual work someone does. And yet the entire recruitment industry is built on top of it.

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For companies

Silje Sundal

Mar 9, 2026•5 min read

The Runner-Up Problem: Your Second-Best Hire Is Already Somewhere

You ran a hiring process. At the end, you had two candidates who were genuinely excellent. You chose one. The other person got a polite rejection email. Three months later, a new role opened up. You started the whole process again. From scratch.

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Professional making proactive outreach - sales approach to talent acquisition

For companies

Silje Sundal

Jan 12, 2026•7 min read

The Corporate Playbook: A Guide to Proactive Talent Acquisition

When someone contacts your company directly—without a job posting—what happens? That person did their homework. They're exactly the kind of motivated candidate you want. Here's how to embrace proactive hiring.

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Ikigai diagram - Finding purpose in work

Career strategy

Silje Sundal

Jan 7, 2026•4 min read

Finding Your Ikigai: The Japanese Secret to Work That Actually Matters

There's a Japanese concept called Ikigai — your 'reason for being.' It's the sweet spot where what you love, what you're good at, what the world needs, and what you can be paid for all overlap. Finding it isn't about perfection — it's about direction.

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Sales approach to job search - Stop waiting for RFPs

Career strategy

Silje Sundal

Nov 28, 2025•6 min read

Imagine If You Could Only Sell to Those Who Issued an RFP. That's What Applying Only to Open Roles Is.

What if salespeople could only pitch to companies that had already announced they were buying? No prospecting. No relationship building. Just waiting. Sounds absurd, right? Yet this is exactly how most of us approach job search.

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70% of jobs are never posted publicly - Hidden job market opportunities

Career strategy

Silje Sundal

Oct 22, 2025•7 min read

70% of Jobs Are Never Posted Publicly — Access the Hidden Job Market

The numbers are staggering: 70% of jobs are never publicly posted. But here's the exciting part — this is a massive opportunity. While others compete for posted roles, you can access this untapped market through direct outreach.

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1,247 views

Future of work

Silje Sundal

Oct 22, 2025•6 min read

Innovation in AI: Are We Building Better, or Just Adding Layers to Broken Systems?

AI is revolutionizing recruitment, but are we solving the right problems? Or are we just making broken systems more efficient at being broken?

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892 views

Beyond job titles - Focus on skills and problems

Future of work

Silje Sundal

Oct 22, 2025•6 min read

Beyond Roles and Titles: Matching on What Really Matters

A 'Product Manager' at one company does completely different work than a 'Product Manager' at another. Yet we're still matching people to jobs based on these arbitrary labels.

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654 views

From title to skill to work — the evolution of talent discovery

Future of work

Silje Sundal

Apr 8, 2026•12 min read

From Title to Skill to Work: How We Discover Talent Has Always Been Wrong

The gold watch is a relic. Not just as a reward — as a metaphor for how we thought careers worked. We used titles. Then skills. Both inflated. What comes next is work-based matching.

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Career strategy

Silje Sundal

Oct 15, 2025•5 min read

Job Search is Broken: Here's How We're Fixing It

Sending hundreds of applications. Hearing nothing back. Getting ghosted after interviews. The job search process is fundamentally broken, and it's not your fault.

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1,056 views

Diversity & Inclusion

Companies that support
Mangfoldsløftet

We highlight companies that have signed ODA-Nettverk's Mangfoldsløftet — a Norwegian diversity pledge committing them to being visible advocates for diversity and inclusion in tech and business.

One of our core goals with ByeByeApply is to reduce bias in hiring by letting talent position themselves freely and connect with companies that value diverse perspectives.

When you see the

badge on a company card, you know that company has publicly committed to creating an inclusive workplace where everyone can thrive.

Why it matters

✓
Visible top-leadership commitment to diversity
✓
Measurable goals for representation and inclusion
✓
Accountability through a public pledge and ongoing reporting

Essential reading

We don't just sell a product — we solve a real problem. These articles, research studies, and podcasts shaped our thinking and can help you too.

Gartner Research

AI in Hiring: The Growing Trust Gap Between Employers and Job Candidates

UNLEASH / Gartner

Only 26% of candidates trust AI to evaluate them fairly. This OpEd explores the dual challenge of AI-driven recruitment and candidate fraud, and how transparency is key to closing the trust gap.

Why it matters:

AI has already transformed recruitment in profound ways, but this transformation comes with new responsibilities. By 2028, one in four candidate profiles could be fake.

Survey Data

Gartner Survey: Just 26% of Job Applicants Trust AI Will Fairly Evaluate Them

Gartner

Comprehensive survey revealing the trust crisis in AI-powered hiring. Candidates are skeptical of algorithmic fairness while simultaneously using AI to enhance their applications.

Why it matters:

The widespread adoption of AI in recruitment has exposed a deep and widening trust gap between employers and job candidates, threatening the delicate balance of the recruitment ecosystem.

Talent Research

Retaining Talent Through Transformation

Universum Global

E-book exploring how companies can retain top talent during periods of organizational change. Focuses on the importance of cultural alignment and employee experience.

Why it matters:

Understanding what drives talent retention is crucial for building sustainable organizations. Cultural fit and growth opportunities are more important than ever.

Tech Industry

The Trust Gap in Tech Hiring: Dice 2025 Report

TechRepublic

Analysis of the growing disconnect between tech employers and candidates. Explores how transparency and authentic communication can bridge the gap in technical recruitment.

Why it matters:

The tech industry faces unique challenges in building trust during hiring. Candidates demand clarity on role expectations, team culture, and career growth.

Podcast

Oppdatert: Jobbsøking i AI-tidsalderen

NRK Radio (Norwegian)

Norwegian podcast discussing job searching in the age of AI. Explores how technology is changing the way we find work and what it means for job seekers in Norway.

Why it matters:

En samtale om hvordan kunstig intelligens endrer jobbsøkerprosessen og hva det betyr for norske arbeidssøkere.

Personal Brand

Personal Branding For Introverts: The New Career Currency

Forbes

Personal branding isn't about self-promotion or chasing followers — it's the intentional act of defining and sharing what you stand for. Based on Goldie Chan's new book, this article shows how quiet voices carry power when rooted in truth.

Why it matters:

In today's market, personal branding is your credibility, visibility, and insurance against being invisible. A Harris Poll found 70% of employers screen candidates' social media profiles.

Practical resources