
Silje Sundal
Imagine If You Could Only Sell to Those Who Issued an RFP. That's What Applying Only to Open Roles Is.
What if salespeople could only pitch to companies that had already announced they were buying? No prospecting. No relationship building. Just waiting. Sounds absurd, right? Yet this is exactly how most of us approach job search.
In sales, waiting only for RFPs (Requests for Proposal) would be career suicide. You'd miss 80% of deals. You'd watch competitors who built relationships early walk away with the best clients. You'd be reactive instead of strategic.
Sound familiar?
When you limit yourself to applying for posted jobs, you're essentially waiting for companies to issue their RFPs. You're competing with hundreds—sometimes thousands—of other people who saw the same posting. You're arriving late to a conversation that may have started months ago.
The RFP Trap
By the time a job is posted, the hiring manager often already has someone in mind. Internal candidates get first looks. Referrals get priority. The job posting? Sometimes it's just a formality—a legal requirement. You're competing for what's left.
What Great Salespeople Know (That Job Seekers Don't)
The best salespeople don't wait. They identify potential customers and narrow down prospects based on the likelihood of a good match. They research. They understand needs. They reach out before the formal buying process begins.
Here's the secret: you can do exactly the same thing.
The Proactive Approach
- 1.Identify your ideal companies – Which organizations align with your values, work style, and career goals?
- 2.Research and qualify – Are they growing? Do they have challenges you can solve? Would you actually thrive there?
- 3.Reach out directly – Before they post. Before they even know they need you.
The AI Double-Edged Sword
Here's where it gets interesting—and a bit ironic.
AI tools have made it easier than ever to tailor applications. You can generate perfect cover letters in seconds. You can optimize your resume for any ATS. Sounds great, right?
The problem? Everyone is doing it now.
Companies receive floods of polished, AI-optimized applications that all sound eerily similar. So they respond by using AI to screen candidates. The result? Algorithms talking to algorithms. The human element—the thing that actually determines whether you'd thrive somewhere—gets lost entirely.
The Real Opportunity
While everyone else is caught in the AI application arms race, you can sidestep the entire game. Make personal connections. Reach out directly to people at companies you've researched. Stand out by being human in a sea of automated sameness.
The Flexibility You're Missing
Here's something most job seekers don't realize: public companies are often required to post jobs—like issuing an RFP. But private companies? They have complete flexibility.
Many prefer to hire through referrals and direct outreach. It's faster. It's cheaper. It leads to better hires. When you reach out proactively to the right companies, you're not being pushy—you're actually meeting them where they prefer to operate.
How to Stand Out
Instead of competing in crowded application pools, differentiate yourself:
- ✓Build relationships within target companies before positions open
- ✓Demonstrate understanding of their specific challenges
- ✓Show genuine alignment with their culture and values
- ✓Be a person, not another AI-generated application
The Mindset Shift
This isn't about being aggressive or pushy. It's about being strategic. It's about recognizing that you have value to offer, and the right companies would benefit from knowing about you—whether they've issued an "RFP" or not.
Think about it: when a great salesperson reaches out to you with something genuinely valuable, it doesn't feel intrusive. It feels helpful. The same is true when you approach companies thoughtfully, with clear understanding of who you are and what you bring.
Stop waiting for job postings like they're the only path forward. The best opportunities often come from conversations that started before anyone thought to post a position.
The question isn't whether you're qualified. It's whether you're visible to the right companies at the right time. And that's something you can control.
Ready to Stop Waiting for RFPs?
Discover companies that match your work style and values—then reach out before they even post a job
Find Your Ideal Companies
About Silje Sundal
Founder & CEO
Silje brings over 20 years of experience from leading enterprise software companies including HP, Citrix, and Workday. With deep expertise in Revenue Operations and GTM strategy, she's passionate about using AI to transform how people find work that makes them thrive.
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