For Companies

Why Hiring by Job Title Is Failing You

You post a role, specify a title, receive 200 CVs, and spend two weeks sorting through people who happened to have the right keywords. Meanwhile, the person who could actually do the job — with a slightly different title at a company you've never heard of — never saw the listing.

Silje Sundal

Silje Sundal

March 9, 20266 min read
For Companies

The job title is a fiction we've agreed to pretend is real. It's an internal label that reflects company structure, seniority politics, and historical accidents — not the actual work someone does. And yet the entire recruitment industry is built on top of it.

A real example

I spent 20 years at companies like HP, Citrix, and Workday. My title for much of that time was some variant of Revenue Operations Insights & Innovation Senior Director.

At a dinner party, no one knew what that meant. At most companies, someone doing identical work might be called a Business Intelligence Lead, a GTM Strategist, or a Sales Ops Manager. If you search for one of those titles, you miss the others.

The title problem is a pipeline problem

When you write a job ad around a title, two things happen. First, you get applicants who have held that exact title — which skews towards people who've worked at companies similar to yours, doing things the way they've always been done. Second, you miss everyone who can do the job but came from a different context, a smaller company, or an industry with different naming conventions.

You think you're filtering for quality. You're actually filtering for familiarity.

Title-based job ad

  • ×"Senior Product Manager — 5+ years"
  • ×Filters to people with that exact title
  • ×Excludes: same work, different title
  • ×Excludes: career-change from adjacent field
  • ×Excludes: operator from smaller company
  • ×Includes: mediocre PM with the right keywords

Task-based brief

  • "Turn customer research into roadmap decisions"
  • Reaches anyone who has done this work
  • Includes: different title, same capability
  • Includes: founder who built the function
  • Includes: consultant, adjacent operator
  • Filters on: actual ability to do the job

What task-based hiring looks like

The shift is simpler than it sounds. Instead of writing "we need a Head of Growth," you write down the three or four things that person will actually need to do in the first year. Those tasks are the brief.

Instead of: Head of Growth — 7+ years experience

→ Own our entire top-of-funnel acquisition strategy

→ Take our LinkedIn channel from 2k to 20k engaged followers in 18 months

→ Build a content and community system that runs without paid ads

→ Own the activation metric from signup to first value event

Anyone who reads that brief knows immediately whether they can do those things. No title required. You also just opened the door to people who built growth at a startup (no fancy title), a founder who ran their own content channel, or someone who came from community management. The pool gets bigger and better.

The brief as a filter

Task-based briefs do something title-based job ads don't: they let candidates self-select out honestly. Someone who reads "own our entire acquisition strategy" knows whether that's their thing. The title "Head of Growth" doesn't convey any of that.

How ByeByeBias uses this

The talent profiles on ByeByeBias don't start with a job title. They start with what a person is good at, what work they want to do, and what kind of environment they thrive in. There are no job title fields, no "years of experience" filters, no LinkedIn headline copy-paste.

When you browse the talent pool, you're reading what someone does and what they want to do next — anonymously, without the biographical noise. You make a contact request based on genuine fit. They decide whether to respond. No applications. No sorting. Direct dialogue.

The shift in one sentence

Stop asking who has held your title. Start asking who can do your work.

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Silje Sundal

About Silje Sundal

Founder & CEO

Silje brings over 20 years of experience from leading enterprise software companies including HP, Citrix, and Workday. With deep expertise in Revenue Operations and GTM strategy, she's passionate about using AI to transform how people find work that makes them thrive.

Browse talent by what they do — not what they're called

ByeByeBias talent profiles describe what people want to do and what they're good at. No titles. No CVs. No applications. Just direct dialogue.

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